Förslag till examensarbeten i relation till Scandinavian Islands

Bakgrund

Scandinavian Islands är ett destinationsvarumärke för skärgården i Stockholms län, Åland samt Åboland. Varumärket med tillhörande logotype togs fram under ett EU projekt som avslutades 2007. Ett nytt EU-projekt med huvudsyfte att marknadsföra varumärket på de tre viktiga målmarknaderna Tyskland, Nederländerna och Storbritannien, pågår till 2012-06-30. Bakom projektet står de svenska kommunerna Nynäshamn, Haninge, Tyresö, Nacka, Värmdö, Vaxholm, Österåker, Norrtälje och Östhammar, Ålands landskapsregering samt Väståbolands stad och turistorganisationerna Visit Skärgården, Visit Åland och Turku Touring. Projektet söker stimulera framväxten av besöksnäringsprodukter som innefattar minst två av de tre
regioner/länder Sverige, Åland och Finland som ingår i projektet. En webbsida utvecklas inom ramen för projektet för att underlätta för researrangörer på målmarknaderna att kunna arrangera resor till Scandinavian Islands. Projektet arbetar också med att genom utbildning höja kompetensen inom besöksnäringen i området och därigenom göra näringen exportmogen. Lead partner i projektet är Haninge kommun.
Projektledare är Mikael Larsson.
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Förslag till examensarbeten inom regionen (224.75 kB 2011-05-03 21:40:37)

Kort om några av de utbildningar inom regionen här nedan..

The tourist organizations and municipalities in Scandinavian Islands develop and promote the destination together. The trademark Scandinavian Islands is a guarantee of quality for the visitor, used only by certified enterprises in the area. The trademark also stands for services carried out in a sustainable way.

Branding Scandinavian Islands is also a project for developing tourism in the archipelago area. This work is supported by the European Union through its Regional Development Fund.

(click a picture to enlarge)

Branding Scandinavian Islands is a joint three-year EU-project for tourism organizations in the archipelago area. The aim of the stakeholders is to increase the number of visitors to Scandinavian Islands from abroad by 10 % from 2008 to 2013. This is to be achieved by unified product development, joint marketing and enhancing the competence and quality among the service producers throughout the Scandinavian Islands.

The stakeholders are...

Read more about the BSI project partners:

• Öppen Skärgård/Visit Skärgården, Stockholm archipelago area
• Åland Tourism Board, Åland Islands
• Turku City Tourist Office/Turku Touring, Turku and Region of Southwest Finland
• City of Väståboland, Turku archipelago

This work is supported by the European Union through its Regional Development Fund.

Find your way around the archipelago

What makes up the Scandinavian Islands? Stockholm Archipelago, Åland, the Turku Archipelago and the archipelago regions west of Helsinki.
All of Åland is in the Scandinavian Islands region, with Mariehamn at the heart of the Åland islands. On the western side of the Scandinavian Islands there are the archipelago municipalities of Nynäshamn, Värmdö, Haninge, Österåker, Vaxholm and Norrtälje – and on the eastern side there are fifteen municipalities in the Turku Archipelago (Askainen, Dragsfjärd, Houtskär, Iniö, Kimito, Korpo, Kustavi, Merimasku, Nagu, Pargas, Rymättylä, Särkisalo, Taivassalo, Velkua, Västanfjärd) as well as the Västra Nyland archipelago.
There are big similarities between archipelago areas in the Scandinavian Islands region even though there are two countries and an independent island state in the middle. Many of the people speak Swedish, and archipelago life on Utö, Föglö and Nagu is similar in many ways. There are also differences, which turn a journey through the Scandinavian Islands into a series of new discoveries.

• History
• The Stone Age
• The Bronze Age
• The Iron Age
• The Middle Ages
• More recent times
• Modern times

• Culture and traditions
• Inhabitants
• Languages
• Sport
• Media
• Religion
• Architecture & Design
• Art & Literature
• Music

• Nature
• Animals
• Plants
• Sea

I get the question ”What are the Scandinavian Islands?” almost on a daily basis. Depending on who’s asking, there are a number of “standard” answers. For me the Scandinavian Islands are a whole, a notion with a history and a future.

The first time I’ve heard “the Scandinavian Islands” mentioned was among
tourist professionals in Turku in the first years of the 21^st century. The core idea wasn’t new, to increase co-operation with the Ålands Islands and Stockholm archipelago concerning tourism marketing towards an international market. The newly founded regional tourist organization Turku Touring did not succeed in starting a joint development project so the notion and a preliminary project plan was laid to rest.

In the year 2005 an idea to increase co-operation with the Ålands Islands and Turku archipelago evolved in the Municipality of Haninge. Thank God some official in The Nordic Council of Ministers also saw the similarity and brought the parties together. After some lobbying and a lot of hard work the project Skargarden was born.

The Skargarden project focused on working with the Scandinavian Islands trademark and came to the conclusion that Scandinavian Islands would be an appropriate marketing name for the common destination towards an international market. Tools for joint product development and marketing were developed and the first version of the web platform www.scandinavianislands.com launched.

The third Interreg period shifted into the fourth and co-operation diminished while a new project application for branding the newly born destination was written. The Branding Scandinavian Islands project application was granted funding by summer 2009. Now the three regional tourist organizations have the working tool and resources for developing tourism and marketing towards an international market together.

Gradually all parties have seen how ”small” you actually are in a global context and how easily you “disappear” in the competition between destinations. You are so much more under a common name and you get your message through so much better if you co-operate. You are so much more if you can say that you come from an area of 60 000 islands with 400 000 inhabitants in an area that is easy to access via Stockholm, Turku and Mariehamn.

Tomas Björkroth
Branding Scandinavian Islands