The attraction of the Scandinavian Islands as a tourist destination is mostly due to the area’s unique natural and cultural environment. The nature of the region, which ranges from the lush inner archipelago to the barren and windswept outer islands, make this an attractive and exciting place for visitors from near and far.

Increasing globalisation affects travel, and has led to a greater interest for the Scandinavian Islands as a destination. Stressed city-dwellers and central Europeans who seek contrasts to their everyday lives are an exciting and growing customer segment. Assuring the long-term profitability of the archipelago tourist industry requires protection for this unique natural environment. As a result, environmental efforts have become an important factor for success, and the businesses involved in the Skargarden Project view themselves as important partners in these efforts. Businesses verify the local natural and cultural values, development opportunities and risk factors by means of a sustainability analysis, and have an increasing awareness of their role and their opportunities to influence developments. This creates greater understanding and regional cooperation regarding business opportunities, from a more long-term perspective.